Omnichannel, a multi-channel, or whatever you call it if you are a B2B; you're a part of this major disruption. It has become a new normal and so associated buying and selling trends have also transformed. Now the customers can make informed decisions with maximized user experience and in light of this statement, it was mentioned in Harvard business review that 73% out of 100% of clients choose Omni channels for well-informed decision making and trustworthy shopping. So Omnichannel can be stated as a reality in B2B, it’s no more fiction now. Let’s explore more of omnichannel to get inspired and turn your dream business success into reality.  

Pandemic and Omnichannel  

Pandemic has made shoppers keener about the omnichannel, remote, and self-researched suppliers or business. It's not by chance that the equilibrium has been achieved. B2B customers find a lot to like in remote and interactive ways of communicating. After August 2020, the usage and preference for e-commerce for instance, self-serve—has increased. When quarantine constraints changed, buyers quickly transitioned between in-person and remote purchases, with platform selection based on convenience and scheduling rather than effectiveness. 

Omnichannel customer experience 

The omnichannel customer experience is a multi-channel solution to promoting, distributing, and servicing consumers that provides a seamless and integrated consumer experience regardless of how or when the customer contacts you. 99% of Consumers expect an omnichannel environment of integrated support through contact methods, according to UC Today. When the range of marketing channels grows, so does the need for smooth convergence from one to the next. 

B2B Omnichannel Examples 

There exist many platforms that have embraced Omnichannel but Disney has nailed the omnichannel experience down to just the tiniest of specifics. It all begins with the first visit to the stunning, mobile-responsive website of the media behemoth. And the excursion website is mobile-friendly, which isn't something you have to do very much. 

How many of you have placed an online order just to discover that the cafe has not yet packed the order before you showed up? What good is an online ordering platform if you still need to go in and put (or check for) the order? Chipotle's web experience provides the best solution and aims to alleviate this annoyance. You can shop from anywhere and anytime through its online system and smartphone shopping app with high convenience and zero toilsome. 

Omnichannel marketing 

The various contact networks that most of the companies use to engage with consumers are easily integrated into omnichannel marketing. Customers' viewpoints and preferences are used to maximize the accuracy of the company's brand campaigns in this method. Marketing departments may leverage omnichannel marketing to provide a more cohesive and powerful brand experience by using the capabilities of each contact channel. 

Future of Omnichannel Ecommerce 

Social networking would take a substantial slice of a customer service market throughout the near future. Mobile applications are now becoming increasingly relevant. Customers don't leave the house without their cellphone. By combining online and offline channels, innovative app features enhance the omnichannel buying experience. For instance, a handheld barcode scanner may be used to start reading information about the product and purchase out-of-stock items online while still in the shop. Moreover, brands that once only existed on the internet are now expanding into actual locations. Consider, for example, Amazon, which launched its first physical store in Seattle in 2015 and since then has grown to over 460 locations across the United States, Canada, as well as the United Kingdom. Amazon's headquarters recognizes that now the future of retail is interconnected. Finally, customer support is becoming increasingly relevant as more of its omnichannel experience. The world has now embraced the omnichannel as a reality.

The best way to predict the future is to create it. With the tech expertise that we have at Bizmia, the stage is set for greater things. Let’s talk about how we can make you materialize the future that you have envisioned.

Bizmia provides insights and commerce technology designed to enable its Partners to serve their customers across channels.