When it comes to choosing an eCommerce platform, you’re deciding the fate of your business. Taking a leap of faith” is simply not an option.” You must be more informed and opinionated while avoiding the traps of marketers. An inadequate platform will limit the growth of your company and its chances of success. This is why conducting proactive research on the platform you intend to use is critical.
Choosing the right platform for your online store means finding one that strikes a balance between your needs as a business owner and your customers’ needs. To help you make this decision, we have made a thorough comparison across different dimensions between the two most popular eCommerce platforms, Magento and Shopify.
Features You Must Consider When Choosing Between Shopify and Magento
Which One Is More Popular – Magento or Shopify?
Magento and Shopify are both market leaders in the eCommerce space: they are used by the majority of the top 10,000 websites. Nonetheless, the statistics for both are quite different. Although Shopify has more than double the market share, Magento is used by industry giants such as Ford, Bulgari, Liverpool Football Club, and PePe Jeans. These are all enterprise-level businesses with a high volume of traffic. This means that their websites must be secure, robust, and adaptable in terms of payment processing, shipping, and design.
Shopify appears to be on top of the game in this regard, with a large library of free and paid themes. Still, Shopify customization allows only minor changes to these themes: colors, fonts, and block placement. As the platform claims, you won’t be able to go deeper and truly customize the theme if you don’t know how to code. Because the platform is not open source, you will need to hire Shopify website development services which can only change a limited number of features.
On the other hand, Magento also has a lot of different themes. A professional custom magento development services provider can make remarkable use of these themes to make your dream store, add any feature, and change it to fit your brand. It’s because the community of Magento web development is so big that there are more themes from Magento partners.
Usability and Ease of Installation
Shopify comes out on top in this case. The platform’s user-friendly strategy and drag-and-drop solutions have made it a popular choice. Being a Shopify admin is a piece of cake: you can alter the font, colors, or placement of any block. With Shopify, you don’t need to be an expert developer to create a simple store: all you need is a little technical know-how. Installing and administrating Magento is regarded as difficult. The Commerce edition’s decent Page Builder makes it easier, but the license isn’t for everyone’s budget. So, administrating a Magento store is more difficult, but there is a workaround. Admins can easily manage content on the Magento blog by integrating it with this service.
Shopify, on the other hand, doesn’t give you the ability to change your store’s functionality in a way that Magento does.
Marketing and SEO Features Consider the following scenario: you sell high-quality, unique, and reasonably priced products, but no one buys them. Meanwhile, your competitor is making a lot of money by producing a worse alternative. The cause of this inequity is the correct or incorrect use of marketing tools.
Shopify allows you to run email campaigns as well as advertise directly on Facebook, Pinterest, and Instagram. Magento Web Design is less generous in this regard because the majority of marketing features are only available through extensions. Furthermore, integrating such marketing tools necessitates the assistance of Magento development services. Nonetheless, it is worthwhile because you gain the ability to run email campaigns or integrate your Magento store with an Amazon Seller Central account.
The right SEO strategy can boost sales by bringing in organic traffic. Therefore, your website’s content management system (CMS) must include SEO tools. Both platforms offer a similar number of options. You have complete control over meta tags and descriptions on each page, as well as adding multiple Alt tags to images and changing URLs.
Magento web design includes almost all SEO features. Furthermore, the platform offers a number of in-depth SEO guides to assist you in getting started. You must search the app store for appropriate SEO add-ons while optimizing the Shopify website.
Apps and Extensions
Shopify has over 6000 apps available for download and use. The majority of them are free of charge. They are simple to set up and use, but some require a little bit of coding knowledge. The Shopify app store also has moderation, which means that all apps are functional. However, the apps were developed by different developers, so there is a compatibility issue. The situation raises the possibility that something will stop working after the installation of one app.
Magento web development marketplace features nearly 4,000 marketing, sales, shipping, and SEO extensions. You must have some knowledge of coding in order to properly install them. There are a number of Magento partners who may be able to help you find an extension if you can’t find one on the official store.
Scalability and Flexibility
Both platforms give clients a lot of flexibility in terms of scaling. Magento, on the other hand, is designed with scalability in mind, allowing serious businesses to expand without interruption. It can handle a lot of traffic and a wide variety of products. It also comes with the ability to manage multiple stores in different languages as a built-in feature, allowing you to sell internationally right away. With the shop’s growth, it’s better to upgrade to a more robust hosting plan and expand.
In the battle between Shopify and Magento, there is no clear winner. Decide based on your company’s needs and analyze your decision to make a quick change before wasting a lot of money.
If you are looking for a business partner to help you grow, Bizmia is the right company to help you succeed with your webstore.