Buy online, pick-up in-store (BOPIS) is a useful amalgam of online and in-store shopping. BOPIS saves consumers from the hassle of searching for their desired item on the crowded shelves of the store while giving them the freedom to inspect and examine their selected item before actually owning it. This is an attractive shopping method for people who want to shop from the comfort of their couch but are not a big fan of heavy shipping costs that they are forced to pay in order to get their items delivered.


BOPIS is gaining more popularity and acceptance with each passing day. Consumers love this combination method that brings out the benefits of both; online shopping and in-store shopping. BOPIS offers benefits for both consumers and retailers. Consumers tend to check BOPIS in the checkout menu because of the following reasons.

Saves time and Money:

Leaving shipping to the retailer is not something that you can afford to do if you need your product on an urgent basis. Commercial shipping services operate at their own pace and it may take days until your desired product reaches your door. Moreover, in most cases, the shipping cost is pretty high. If you do the math you will realize that driving to the store to pick up your product is a lot more convenient and economical than getting it delivered to your house.

Gets you the right product:

The biggest nightmare associated with online shopping is ordering something on the website and waiting for more than 2 days for the product to arrive only to find out that the product shipped to you is not the one that you ordered. Your disappointed self is then forced to return the product and wait for another couple of days or even more for the right product to arrive.

Buy online, pick-up in-store is here to save you from such situations. With BOPIS you know exactly what you are saying yes to. You can examine and inspect the product carefully before bringing it home.

BOPIS is grabbing the attention of retailers because it is not very difficult to set up and does a lot of good to their business. BOPIS does the following good things for the business owners:

Boosts Sales:

Getting customers to buy more is the goal of every retailer and a lot of different strategies are adopted to achieve it. BOPIS might have a very positive effect on sales because it takes the customers to the store. Once a consumer arrives at the store, there is a fair chance that they will be tempted to buy more. Seeing products on a website is one thing but when the customer is brought face to face with all the products you are offering, it is very likely that they OK more items for checkout.


Business owners have to bear the packaging and labor costs in order to deliver a product to the customer’s door. It is a common occurrence that buyers cancel their orders just because they don’t want to pay for the shipping. This pressurizes the retailers to offer free shipping which impacts their profit badly. BOPIS is a midway between free shipping and expensive shipping. It saves money for the seller as well as the buyer.

Makes Inventory Simpler:

Since BOPIS is a merger of your online store and brick and mortar store, you no longer need a separate online and in-store inventory system. This makes it easier for the retailers to keep track of what’s available and manage the stock against received orders.


Buy online, pick-up in-store (BOPIS) model offers numerous benefits for the retailers and the consumers. A lot of retailers have incorporated this model in their regular check-out routines. It has become the favorite shopping method of many buyers and the number of such buyers is sure to increase as more features are being added to BOPIS and it is being made more seamless and convenient. For more information and insights on how to successfully implement BOPIS, contact our experts at Bizmia.

Bizmia provides insights and commerce technology designed to enable retailers to serve their customers across channels.